Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.
“An excellent collection of fascinating and useful case studies describing the challenges and triumphs of implementing a wine tourism strategy. An engaging read for wine hospitality managers, enthusiasts, and students.”
– Dr. Don Getz, Author of Explore Wine Tourism
Best Wine Tourism Book in the WORLD Award – Published chapter entitled: Canada – Creating Winter Wine Festivals in Niagara, Canada. [Carman Cullen & Linda Bramble] in Best Practices in Global Wine Tourism, NY: Miranda Press. Editors: Dr. Liz Thach, MW & Dr. Steve Charters, MW. 2017 Winner at Yantia, China International Gourmand World Book Awards (May 2017)